Say Less and Mean More: How to Write Simple and Short Posts - Blog Mysteries


Sunday, 8 October 2017

Say Less and Mean More: How to Write Simple and Short Posts

As a blogger of the 21st century, it is arbitrary for you to remember that your content is read by a group of people who have very little free time on their hands. You too will find yourself in numerous time crunches throughout your writing career. However, no matter how pressed for time you are, you simply cannot compromise on the quality of your articles, since that will be the death knell for your blog. You need to unlock the secret to creating short posts that are meaningful at the same time.

Many writers make the mistake of thinking that writing less is easy. In fact, the contrary is true. It is difficult to articulate a subject matter in a few words, all while ensuring that it makes complete sense and drives the point home. But, like all problems in life, this one comes with solutions as well. Here are a few tips and tricks on how you can write short and coherent articles that will take you no more than ten minutes.

1.   Divide and Conquer

Not just for imperialism, this logic can work well for your writing too. It is often strenuous to both compose and read long undivided paragraphs and complex sentences. Divide your information into smaller chunks and use sub headings wherever necessary. Lists and bullet points also help to keep your articles concise and reader-friendly. You can also highlight the keywords or sections that you want to draw your reader’s attention to.

2.   Grammatically correct

This should be a no-brainier. You cannot afford to make grammatical errors in a post that will be published and read by thousands of people. Apart from the usual grammar syntax, also concentrate on how you can make your language more simplified. Avoid using complicated words, jargon, passive voice and unclear nouns in your articles. They only serve to make your posts unnecessarily and painstakingly long.

3.   Focus on the issue

Some writers are born with an overactive imagination, and that is both a boon and a bane. Such writers often tend to digress from their original point of discussion to completely new avenues. While this is appreciated in a novel, it is quite distracting in a blog post. Stick to your original point to keep readers interested. Your readers have clicked on your post to read a detailed discussion on a topic they are interested in- give them what they want.

4.   Retrace your steps

One very efficient tool you can use to polish your posts and edit them is to read them backwards. Yes, it is an out of the box technique, but it really helps prune your posts. You can discover and correct all your spelling and grammar mistakes as well as any typing errors you might have made. Also, you can eliminate any unnecessary details and phrases in the process.

5.   The Inverted Pyramid

A very popular journalistic method of presenting information is the inverted pyramid structure. It is undoubtedly the best way in which you can organize your ideas and present them to your audience.

Here is the layout- the first paragraph of your article should contain the most important details you have to offer, preferably in the 5W1H format (Who? What? Where? Why? When? How?) . For example, if you are writing to promote a product, the essential details of the product should be mentioned in the first paragraph- brand, model, size, range, price and so on.

The second paragraph should contain other important details. To continue with the above example, the functioning and productivity of the product could be mentioned in this paragraph.

Other details like general or background information or a personal opinion can be included in the last paragraph.

This format is implemented for the benefit of the readers. The readers are able to get a gist of the most important information from the first paragraph itself, and are not at a loss if they discontinue their reading due to lack of time or patience.

6.   Know when to stop

Once you have communicated your ideas, do not drone on for the sake of making your posts long. This will increase your own workload and make your posts appear repetitive. Either find new facts to offer by means of extensive research, or let the post remain short. The entire point of your writing is to convey messages effectively, and you do not need to stretch an article mercilessly to fit a word limit.

7.   Plan and draft

This trick is especially applicable to writing short posts. You need to plan on how much information you want to present, and in what way you want to present it. If necessary, chalk out a rough draft, and read it many times over to weed out unimportant details, words and phrases, consequently creating a concise and compact piece of work.


There are many advantages of creating short blog posts. You must remember that your content does not need to be lengthy for it to be substantial. There are many widely-read bloggers in the industry who are known for their brevity. They have set the ball rolling with their short and sweet content. To jump onto their bandwagon, as well as to cater to the expectations of your readers, you need to keep your posts as short as you possibly can without compromising on any points or details. A large majority of your audience will surely appreciate and commend this gesture. 

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